The work that goes into the meeting. Done before you walk in.
Findby is the part between deciding to pitch a local business and sitting across from one. We find the leads worth your time. We build the proof they can already click on. We draft the email that opens the conversation. You spend the day on the meeting, not on the prep.
One full lead end-to-end on the house. No credit card to start.
The premise
Local businesses don’t need a marketing consultant. They need one good website and one well-timed email. The opportunity isn’t hidden — it’s just scattered across ten thousand small towns, sitting on Facebook pages someone’s aunt built in 2014.
Pitching used to mean talking someone into something. Now it can mean handing them what you’ve already built — a real site at a real URL, an email written from a real observation. The pitch becomes a reveal. The meeting begins from proof.
How it works
Three steps. A meeting at the end.
Discover
Tell us where you work and what you sell. We surface local businesses whose web presence has aged into something embarrassing — a Facebook page from 2014, a domain that 404s, a Google listing that links nowhere. These are the businesses where one good website moves the number, and where they already know it.
Demo
For each lead worth pursuing, we build a working site — their photos, their menu, their hours, on a domain that reads like theirs. Hosted at their-business.newshop.studio. The link they receive looks like home. The page they land on already feels like home.
Pitch
We draft the email from the same context that found them — the first line references something we actually noticed, not a template variable. You read it. You decide. You press send when it reads right, or rewrite the parts that don’t. The meeting begins from there.
What you actually get
Four things, finished.
A site that looks like theirs
Their photos, their copy, their hours. Hosted at [their-business].newshop.studio. The prospect clicks the link and lands on something that already feels like home.
Email drafts that reference the work, not the template
Drafted per-prospect from the same context that found them. Two subject lines, the winner picked from open rates across your first fifty sends. Replies arrive in your inbox, not ours.
Compliance handled at the gate, not after
CAN-SPAM footers attach automatically. GDPR routes block EU sends without consent. Unsubscribe links resolve to a real preference page. The compliance work happens at send time — before the email leaves — not in cleanup.
Sized for an operator. Scales to a team.
Start with one seat, one sending domain, one sender. Add seats and domains as the work grows. Suppression lists, A/B history, and warmup state are shared across the team. No enterprise contract required to go from one to ten.
Why this works
The parts the $19-a-month tools skip.
Warm-up that runs for 21 days, not 21 minutes. Most cold-email tools skip the ramp. The first thousand emails land in spam, and the sender finds out three weeks later. We run a 21-day ramp on every new sending domain before it sees real volume. The first email lands in the inbox because the 500th already did.
Sends gated by jurisdiction. EU addresses are blocked by default until you’ve confirmed consent for the recipient. Most tools route the same email to every contact the discovery turned up and let the operator sort the legal exposure later. We’d rather refuse a send than push you out of GDPR.
A demo URL that doesn’t say findby. Each demo lives at [their-business].newshop.studio — not findby.io/preview/123. The prospect clicks the link and sees something that reads like theirs. The conversation starts from there, not from explaining who we are.
What stays yours
The parts of the job that pay the most.
Findby ships the production work — discovery, demo sites, drafted emails, deliverability. The parts that look roughly the same from one prospect to the next, and that benefit from running on rails.
What stays with you is everything that doesn’t look the same twice: reading the room, knowing which prospect is ready, what to say next, when to walk. That work is the relationship, and the relationship is the deal. It stays with you because no piece of software does it well, and ours doesn’t claim otherwise.
One real lead, end to end. Then decide.
One full lead on the house. No credit card to start.